Bilibili (BILI) started trading on the Nasdaq on 28 March 2018

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a platform that covers a range of genres and media formats, including videos, live broadcasting, and mobile games.

• Sector: Technology
• Industry: Internet Content & Information
• Full Time Employees: 1,903
• Founded in 2009
• HQ: Shanghai, China
• http://www.bilibili.com

The offer price was in the middle of an expected range of $10.50 to $12.50.

Bilibili, incorporated in the Cayman Islands, tries to associate itself with “Generation Z" — those born between 1990 and 2009.  It has 76 million monthly average users. The company notes 82% of users are Gen Z individuals.

It makes most of its money — 83.4% of revenue last year — from games played on mobile devices, such as the popular “Fate Grand Order,” a role-playing game, or RPG.

Bilibili launched the RPG September 2016, and revenue soared from $83 million that year to $379 million in 2017.

But the company clearly has hopes for something broader, perhaps more like like Alphabet's (GOOGL) YouTube mashed up with Facebook (FB).