CafePress went public with its IPO on March 29, 2012. The shares debuted at $19 each on NASDAQ under the ticker symbol PRSS, above the expected range of $16 to $18 per share.
Declining Sales: By 2018, CafePress was experiencing significant revenue declines. For instance, in the first quarter of 2018, total revenue was down 20% from the same period in 2017, with CafePress.com's revenue specifically dropping by 28%.
Traffic Issues: A major factor in the decline was the impact of Google's search algorithm changes, which reduced organic traffic to CafePress.com by 38% in Q1 2018.
Acquisitions and Sell-offs: The financial struggles led to CafePress being acquired by Snapfish in 2018 for approximately $25 million, and then subsequently by PlanetArt in 2020.
Current Status: After these acquisitions, CafePress no longer operates as an independent publicly traded company. It's now a brand under PlanetArt.
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