Francesca’s Holdings Corporation (Holdings), incorporated in 2007, is a holding company. The Company’s business operations are conducted through its wholly owned indirect subsidiary, Francesca’s Collections, Inc. (Francesca’s Collections), which is wholly owned by Francesca’s LLC (Parent). Holdings operates under its trademark, francesca’s collections. The Company operates a national chain of retail boutiques designed and merchandised. Its francesca’s collections is a specialty retailer in the United States. Holdings's retail locations are designed and merchandised as owned, upscale boutiques. In February 2010, CCMP Capital Advisors, LLC (CCMP) acquired an 84% interest in the Company from the Founders and Bear Growth Capital Partners, LP (BGCP).
Holdings offer a range of fashion apparel, jewelry, accessories and gifts. As of April 2, 2011, Holdings had a boutique base in 236 locations in 38 states. The Company’s merchandise is also available through its e-commerce Website, www.francescascollections.com. Through Holdings’s Website, its customers are able to purchase individual items or recommended full outfits, shop the latest jewelry, gift or fashion merchandise and special promotions, create a wish list, sign up for its mailing list, connect and follow the Company on social media sites, such as Facebook and Twitter, as well as obtain current information on its boutique locations.
The Company distributes all of its merchandise from its distribution center (located within its corporate headquarters) in Houston, Texas. Holdings’s 1,400 square foot boutiques carry approximately 3,000 stock keeping unit (SKUs) at any one time and it stocks about 15,000 different styles in a year. Majority of its merchandise is sold under its labels (85% of apparel sales, during the fiscal year ended January 30, 2010 (fiscal 2010)).
The Company competes with White House Black Market, Ann Taylor Loft, Charlotte Russe, Brighton Collectibles and Anthropologie.
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