Vitacost.com, Inc. (Vitacost) is an online retailer and direct marketer of health and wellness products, including dietary supplements, such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites (referred to as vitamins and dietary supplements), as well as cosmetics, organic body and personal care products, sports nutrition and health foods. The Company sells these products directly to consumers through its Website, www.vitacost.com, as well as through its catalogs. It offers its customers a selection of over 30,000 stock keeping units (SKUs) from over 1,600 third-party brands, such as New Chapter, Atkins, Nature’s Way, Twinlab, Burt’s Bees and Kashi, and its own brands, Nutraceutical Sciences Institute (NSI), Cosmeceutical Sciences Institute (CSI), Best of All, Smart Basics and Walker Diet. As of December 31, 2009, the Company had approximately 1.1 million customers.
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